Shanequa's birthday is coming up, and she's celebrating with all of you — Birthday Madness is officially on.
For a limited time, save on almost everything in the shop. This sale runs on what's currently in stock, and there are no restocks planned behind it. Once a shade sells out during Birthday Madness, it's gone for good, so if there's something you've been eyeing, now's the time.
Save Up to 20% Sitewide — Automatically
No code needed. Discounts apply automatically at checkout on these collections:
- 10% off — Iridescent Multichromes, High-Lights Multichromes, Dynasty Series 1 & 2, Diamond Drip, Audacious Glow, Shimmer & Duochrome, Golden Hour Collection, Prismatic Collection, and the Final Vault
- 15% off — Magnetic Palettes, Fantasy Collection, Fantasy 2.0, Jewelled Dreams 1 & 2, Halo Horizon, and Fierce & Fearless
- 20% off — lip products (lipgloss, lipstick, lipstain), all liners, Earth Born, Sparkle Light, Sparkletopia, Dreamline Crystals, Reserve Collection, and Veil of Whispers
Note on palettes: Magnetic Palettes are included in the 15% off tier. Our curated palette sets are not included in this promotion.
Sold Out Shade? Preorder It Now.
By popular request, select sold-out shades are now open for preorder — and you can still get them at the Birthday Madness price. Look for the "Preorder" option on the product page for eligible shades.
The Fine Print
- New orders only
- While supplies last — what's in stock is what's on sale (preorder items excepted, see above)
- Curated palette sets are not included in this promotion
- Exclusions apply
Why We're Doing This
Every shade in this shop is handmade, one batch at a time, right here in Nova Scotia. Birthday Madness is Shanequa's way of saying thank you for being part of this little corner of the beauty world with her — no gimmicks, just genuine savings on the things you already love.
Grab what speaks to you before it's gone. 💜
— Shine by SD Cosmetics