About Us
Welcome to Shine By SD Cosmetics! ✨
We’re so glad you’re here! Shine By SD Cosmetics is a WOC-owned, handmade indie beauty brand based in Halifax, Nova Scotia, Canada. We’re proud to be vegan and cruelty-free, creating products that are as kind to the planet as they are to your skin.
Our Story
Founded in 2018 by Shanequa, Shine By SD Cosmetics was born from a love of lip gloss, a background in chemistry and colour theory, and years of experience as a hairstylist. With a passion for beauty and a vision to create products that deliver vibrant colour and high quality, Shine By SD Cosmetics was launched to bring you the ultimate in beauty.
What Sets Us Apart
At Shine By SD, we are a small but mighty team dedicated to offering high-pigment products that are formulated with sensitive skin in mind. We take pride in our wide selection of products—all created with pure pigment for intense colour payoff and a luxurious feel.
We can’t thank you enough for supporting our brand. Every purchase means the world to us! 💖
Be sure to use the hashtag #ShineBySDCosmetics for a chance to be featured on our Instagram!
Quality first
We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.
Humble beginnings
Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.
