Welcome to Shine By SD Cosmetics! ✨

We’re so glad you’re here! Shine By SD Cosmetics is a WOC-owned, handmade indie beauty brand based in Halifax, Nova Scotia, Canada. We’re proud to be vegan and cruelty-free, creating products that are as kind to the planet as they are to your skin.

Our Story:
Founded in 2018 by Shanequa, Shine By SD Cosmetics was born from a love of lip gloss, a background in chemistry and colour theory, and years of experience as a hairstylist. With a passion for beauty and a vision to create products that deliver vibrant colour and high quality, Shine By SD Cosmetics was launched to bring you the ultimate in beauty.

What Sets Us Apart:
At Shine By SD, we are a small but mighty team dedicated to offering high-pigment products that are formulated with sensitive skin in mind. We take pride in our wide selection of products—all created with pure pigment for intense colour payoff and a luxurious feel.

We can’t thank you enough for supporting our brand. Every purchase means the world to us! 💖

Be sure to use the hashtag #ShineBySDCosmetics for a chance to be featured on our Instagram!