Join the Shine Beauties PR family

Shine Beauties is our cozy, close-knit PR family of creators who get the very first glow of most of our new launches. Shine By SD is a Black-Indigenous-owned indie brand, and every multichrome, duochrome and shimmer is pressed by hand right here in Nova Scotia. We're not counting followers. We're looking for creativity, true-to-colour swatches, a real community and genuine love for small indie brands.

Who can apply

  • Anyone who loves creating beauty content
  • Creators anywhere in the world
  • No follower minimum: every size of page is welcome

Being a Shine Beauty means

  • Your hands on most new launches before anyone else, matched to what you actually love
  • A chance to weigh in when we ask our community about new shades and names
  • A chance to have your looks featured on our socials (most Shine Beauties get a spotlight)

One honest note

Every package is a real investment for a small, handmade brand, so Shine Beauties who accept PR agree to post about it.

Apply to become a Shine Beauty

The application takes about five minutes, and we'll reach out if it's a fit.